Kate Spade is adding a unique flavour to its brand with its latest collaboration. The fashion house has teamed up with Heinz to create a limited-edition collection inspired by the iconic ketchup brand.
As a fan of Kate Spade and its whimsical designs, I appreciate the creativity behind this collaboration. The designers have successfully captured the playful essence of the brand, I mean look at the dented corner of the pouch with the ketchup squiggle zipper pull, amazing details!. But I have to admit, this collection is not for me. Despite my love for kitschy items, oversized ketchup bags are where I draw the line.
I am torn between if this is an ultra specific partnership that will become legendary among collectors or if it's an irrelevant pairing between two already strong brands.
I feel as though this could have been a solo venture for Heinz, but let's be honest, collaborations have their perks. They create buzz, blend fanbases, and often result in some pretty cool, unique products. So maybe all in all, I just enjoy the creativity of the collaboration and leave it at that.
What are your thoughts on this Collab , is it yay or nay?
Side note : who did it better? Anya Hindmarch x Heinz keychain. or Kate Spade
